On October 27 I reported on this blog that Google quietly eliminated the use of the plus sign operator in Google Search. (A Change You Need to Know About)
The technology community suspected that "the move was in response to their growing focus on Google+ and the possibility of a new use for the "plus" sign." I encouraged you to stay tuned.
You didn't have to wait long to find out why the change was made. Yesterday Google announced on the Official Google Blog a use for that plus sign: Direct Connect from Google Search.
Direct Connect from Google Search
It's no surprise that the plus sign's new role has something to do with connecting users to Google+, the (fairly) new social networking platform. The + sign is now all about quickly connecting you directly to business Google+ Pages.
Many have wondered why Google+ didn't allow for business and organization profiles since that is a big part of the Facebook offering. It appears now that the delay was in order to re-purpose the plus sign.
Google explained it this way: "Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy - even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we'll add them to your circles."
So the plus sign can now get us connected to Angry Birds, quicker? Whoo hoo?! Gosh, I was perfectly happy with the way the plus sign got me to web pages that shared information about my ancestor (+Jehu Burkhart I miss you!)
Direct Connect is up and running for a couple of the big boy brands like +Google, +Pepsi, and +Toyota, so you can try those searches to see how they work. Eventually the rest of the world will be allowed in and you can learn more about how Direct Connect for your organization in the Google Help Center.
So remember, if you want to connect with Pepsi you can plus. But, if you're looking for a specific ancestor, word, or phrase you need to surround them in quotation marks. And you can quote me on that!